Strategy | ellis

Digital Strategy

Our experienced Digital Strategy team will work with you to develop clear objectives and a customized approach to meet your Digital Content needs. We will use our in-depth knowledge and expertise to ensure that your Digital Strategy is tailored to your specific goals and requirements. We will work with you to develop a plan that will ensure success and help you reach your desired results.

Vija Celmins

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Sarah_Lawrence

Vija Celmins

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Guidepoint, 2015-present Consultant to high profile, confidential clients regarding Web Governance, SEO, CMS, and Quality Assurance.	GERSON LEHRMAN GROUP, 2016-present Council Member consulting high profile clients concerning the digital space.	PRUDENTIAL, Digital Content Manager & Strategist, September 2016-January 2017 Was part of a specialized digital team to strategize content, and move legacy pages and create more consumer-friendly content.
CORNERSTONE, Copywriter and Digital Strategist, 2016 Copywriter and Strategist for IT company’s website redesign and collateral content.	THE COLLEGE BOARD, Digital Strategist, 2015 Wrote user-interface text (UI text) for College Board and Khan Academy's SAT Question of the Day app and website’s Practice vertical. Wrote information deliverables relevant to each project.	THE COLLEGE BOARD, Digital Strategist, 2015 Wrote user-interface text (UI text) for College Board and Khan Academy's SAT Practice vertical.
ACS (Administration for Children’s Services), City of New York, Copywriter & UX/UI Strategy Consultant, 2014	HISCOX USA, Digital Content Manager & Copywriter, 2014-15 Consulted on and oversaw a major content migration from one CMS to another; and wrote requirements for this multi-site launch.	NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013
NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013	NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013 Responsible for all digital content for NYC 311, NYC's source for government services and information.	NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013 Updated homepage content, and oversaw content for the 4,000+ NYC services.
SARAH LAWRENCE COLLEGE, Digital Content Manager & Strategist, 2013-2014	CITYGUIDE MAGAZINE/CITYGUIDENY.COM, Managing Editor & Digital Content Manager, 2008-2009	NY Metro Parents, Calendar Editor, 2008
MasterPlanner, Senior Calendar Editor, 2007-2008	FLIRT.COM (flirt.com), March 1999-Aug 2006 Content Manager/Senior Editor and writer for a popular dating and social networking site.

Digital Strategy

Guidepoint, 2015-present Consultant to high profile, confidential clients regarding Web Governance, SEO, CMS, and Quality Assurance.

GERSON LEHRMAN GROUP, 2016-present Council Member consulting high profile clients concerning the digital space.

PRUDENTIAL, Digital Content Manager & Strategist, September 2016-January 2017 Was part of a specialized digital team to strategize content, and move legacy pages and create more consumer-friendly content.

CORNERSTONE, Copywriter and Digital Strategist, 2016 Copywriter and Strategist for IT company’s website redesign and collateral content.

THE COLLEGE BOARD, Digital Strategist, 2015 Wrote user-interface text (UI text) for College Board and Khan Academy's SAT Question of the Day app and website’s Practice vertical. Wrote information deliverables relevant to each project.

THE COLLEGE BOARD, Digital Strategist, 2015 Wrote user-interface text (UI text) for College Board and Khan Academy's SAT Practice vertical.

ACS (Administration for Children’s Services), City of New York, Copywriter & UX/UI Strategy Consultant, 2014

HISCOX USA, Digital Content Manager & Copywriter, 2014-15 Consulted on and oversaw a major content migration from one CMS to another; and wrote requirements for this multi-site launch.

NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013

NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013

NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013 Responsible for all digital content for NYC 311, NYC's source for government services and information.

NYC311, NYC.GOV, City of New York, Digital Content and Social Media Manager, 2011-2013 Updated homepage content, and oversaw content for the 4,000+ NYC services.

SARAH LAWRENCE COLLEGE, Digital Content Manager & Strategist, 2013-2014

CITYGUIDE MAGAZINE/CITYGUIDENY.COM, Managing Editor & Digital Content Manager, 2008-2009

NY Metro Parents, Calendar Editor, 2008

MasterPlanner, Senior Calendar Editor, 2007-2008

FLIRT.COM (flirt.com), March 1999-Aug 2006 Content Manager/Senior Editor and writer for a popular dating and social networking site.